Seedlink

Rekindling old friendships with a gamified experience outside of your phone

ROLE

Product Designer

SKILLS

Brainstorming, Wireframing, Prototyping, User Interviews, Interaction Design

TEAM

Aiden Montesinos
Joy Alemu
May Wu
Brian Sa

TIMELINE

SP 25'
<1 week

The problem

Creating a way to preserve human connection in the age of AI

AI matches individuals based on shared values and current interests, then encourages in-person activities to spark meaningful relationships. A gamified interface turns digital interaction into a real-world connection.

elongated disconnect

Helping people reconnect with meaningful relationships they’ve lost over time

Uncovering past connections through mutual networks and shared history, offering gentle prompts to reach out. AI transforms forgotten relationships into renewed opportunities for connection.

SOLUTION

Seedlink

Reconnect with old friends, classmates, or colleagues through a gamified experience that makes reaching out feel natural and rewarding.

Personal Growth

Seedling Made of You

AI analyzes your photo library to identify your common hobbies and interests, then uses that information to generate a personalized seed tailored to you.

Connecting With others

Islands & Tasks

Islands feature shared seeds that grow as you complete tasks together with friends in person, creating deeper connections through shared experiences

DESIGN GOALS

Establishing design principles to make reconnecting effortless for both initiators and recipients

We conducted over 10 one-on-one interviews to understand the challenges people face when trying to reconnect with old friends.

Designing a Unique space

How can we use AI to build real connections while keeping users in control

Misuse of AI can feel threatening to the average user, raising significant concerns about the potential risks and consequences it brings.

exploration

The Infinite Utilities of AI

I wanted to address authentic human connections and ways that people could connect over interests they already have. In this ideation stage, I was particularly interested in using our app as a tool for in-person events because authentic relationships are formed through physical interactions, not texts.

Reflection

Developing Authenticity with AI

AI is associated with many dangerous misuses, so one of my biggest concerns was building trust in an app requiring a lot of user information. I believe that most people would be hesitant to use this application, so while it is visually appealing, I want to be more aware of user safety moving forward.

Building User Trust

When dealing with sensitive data, trust must be designed into every interaction, not just through security, but through clear and transparent communication.

Leading Under Pressure

I took initiative during ideation and guided the team’s 2-day deadline, strengthening my confidence in fast-paced, collaborative environments.

Fostering Genuine Connection

I designed an inclusive experience that adapts to diverse needs while helping users connect and grow meaningfully.

If you would like to see more of this project, feel free to check it out here! link

Seedlink

Rekindling old friendships with a gamified experience outside of your phone